Kayla Becerra

Currently Graphic Designer & Illustrator

about

█░█ █▀▀ █░░ █░░ █▀█ █ █▀█ ██▄ █▄▄ █▄▄ █▄█ ▄ Nice to meet you I'm Kayla! I am a Designer & Illustrator currently operating out of Orlando, FL, but looking to relocate. I have over 10 years of experience designing and illustrating for major national brands and smaller freelance clients. I am always looking for a fun new project and I'm always open to discussion about joining a new team. Feel free to contact me about work or if you just want to collab. ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛ 𝘔𝘺 𝘋𝘦𝘴𝘪𝘨𝘯 𝘚𝘵𝘺𝘭𝘦 ■ ┗━━━━━━━━ When it comes to design philosophy I prefer to lean into the fun parts of life. I prefer big bold colors, shapes, and choices in packaging and products that I work on. Subtlety is an excellent tool, but if it's overused it can fade a brand out of the conversation. Lets make fun cool things together that people love! 𝘔𝘺 𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 𝘚𝘵𝘺𝘭𝘦 ■ ┗━━━━━━━━━━ Every Illustration should tell a story! Illustrations should raise up the concept and draw the viewer in to look for more details in every time they see it. 𝘚𝘬𝘪𝘭𝘭𝘴 ■ ┗━━━ ▸ Adobe Illustrator, Photoshop, InDesign, Lightroom, & Express ▸Digital & Traditional Illustration ▸ Packaging design ▸Product design ▸Design File Management ▸Print Design/Management ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓ ▸𝘍𝘶𝘭𝘭 𝘞𝘦𝘣𝘴𝘪𝘵𝘦: www.Kaylabecerra.com ▸𝘌𝘮𝘢𝘪𝘭: Kbecerra01@gmail.com

skills

Packaging

Display

Layout

Product Development

Sticker Design

Toy Design

Holiday Craft Design

Childrens Book Illustration

Sequential and Narritive Illustration

Character art

work

Betty Crocker Dinosaur Birthday Candles

Every Illustration should tell a story! Illustrations should raise up the concept and draw the viewer in to look for more details in every time they see it.

PAAS Unicorn Kit

Our team was challenged with finding a solution to feedback of an outdated offering and a need to maximize shelf space. I was asked to help design a more modern unicorn themed egg dying kit and a new box size of one of our specialty technique kits. The new kits had to fit within our offering set and maintain brand identity standards while exploring a new size range for 2025!

Pepe The Possum | Books 1-7

In 2019 I was approached to develop a character for a children’s book about a possum. Little did I know that it would develop into a relationship with the publisher (Par. Inc.) that would span over years and multiple books dedicated to Pepe the possum and his adventures in possum behavior and environmental education. Each year we collaborate on a set of covers & internal illustrations for Pepe’s New adventures created from a script developed by the writing team at PAR Inc. So far we have taken 5 books from sketch to print and were excited to work on the upcoming 6th book coming this fall.

National In-store Displays

Every year Signature Brands needs a variety of store displays designed and rendered for sales samples, meeting decks and webcatalogs. I have chosen a few examples of displays I have worked on and created renders of for various purposes.

Trade Show Branded Sales Collateral

It was my task to build a powerpoint deck, a one sheet, a packet, and the booth environmental designs for Merlin’s trade show presence. All of these assets were created to meet the brand guidelines and prepare the sales team for meeting clients at IPW 2022 Orlando.

Character Illustration

In this section I have dropped some of my favorite Illustrations that I have created recently for clients. All of these are hand drawn by either traditional or digital methods, but not done in a vector based program.

Sketchbook

This is my sketchbook section