biankapupek

As the current Lead Product and Brand Designer at On the Goga, I'm passionate about transforming complex ideas into impactful visual designs. My strength lies in my ability to shape experiences and solve design challenges through a human-centric, strategic lens. I'm not just here to make things "look fabulous"—though I certainly do—I'm focused on creating elegant, accessible solutions that drive business objectives and empower users. I thrive in dynamic environments where design touches every part of the organization. As a cross-functional leader, I manage a junior designer, lead strategic conversations, and pride myself on making every project a collaborative success. My point of difference stems from my Hungarian heritage, coupled with my American education and lifestyle. This unique blend fuels my individualistic approach, enabling me to bring fresh perspectives and "extra magic" to every design, from brand identity to new feature launches.